A researcher, creative consultant & visual strategist
A native of Los Angeles
A graduate of Art Center College of Design (B.F.A. in Graphic Design)
Her work is—
Books wrapped in plastic
Red gummy bears
Old school mix CD’s
The Line is a conceptual retailer based in NYC. It is defined by two components: an online ecommerce website that illuminates the stories of the objects sold through weekly editorials, and its offline home The Apartment is a physical store space in Soho that places all of the web product in the intimate context of what feels like someone’s loft. The Apartment is also an event space that is used to host film screenings, dinners, discussions, and workshops. The two components create a complete brand immersion for the customer and enables them to experience the brand in multiple dimensions.
A 200 page research book exploring the different stages Los Angeles' Chinatown has gone through while making sense of its contributions to Chinese identity.
A culture and photography magazine with content exemplifying a different theme each month. In the first issue, content is curated around the subject of death. All articles and photography present the theme from varying aspects and angles, exploring and expanding connotations that are associated with a concept.
The new identity of USPS reinforces the importance of its services while emphasizing its relevancy. With the use of geographic references, the omnipresence of USPS is made noticeable. The logo is rooted in the motif found on vintage airmail envelopes. In the identity's context, the slanted quadrilaterals are representative of individual units or parcels, which are the core of USPS. The directional forms suggest movement and distance, but their point of connection implies how a piece of mail is a uniting factor between people and locations.
Hotel rebranding of the former Palm Springs Hotel.
Book exploring communes of the 60s and 70s and their effects on popular culture
Captchas are type response tests found on websites to prevent bots and computer hacking programs from gaining access to sensitive information. They are easy to ignore and dismiss. When removed from their on screen context, they become unique phrases, which are the result of extensive research in language and media trends.
Informative booklet created for the United Nations about the drug crisis in Mexico.
A redesigned identity for a photography museum with applications ranging from web, print, environment and emerging media. The identity is based around settings on a camera; when you adjust the exposure, shutter speed, f-stop, or focus you are altering the outcome of the perceived image. Similarly, the physical environment in which you view photography has its own settings that can be changed; ultimately affecting the way an image is taken in by the viewer. Everything in the APS identity shows how if one setting is adjusted the entire end result is altered.
The photography of Robert Adams shows man's impact on the land, often times thoughtless and extremely destructive. The orange X motif indicates man making its mark. The X visually scars the images reaffirming Adams' artistic intent of subtlety suggesting man's responsibility for scarring the last vestiges of the American frontier.
Art direction and design for a collaborative literature and illustration zine. The theme was obsession so the print piece took on the form of a catalog in attempt to organize and simultaneously discombobulate unalike ideas.
A line of disposable amenities (dry shampoo, sunscreen, bug spray, salve and chapstick) for the recreational camper. Convenience is the main intent of the line. Products are premeasured for short camping trips so they can be thrown away at the end. The packages come on utility cord, so they can be hung on backpacks or tents; they also can be interlinked with each other. The line is all natural and eco friendly, as the packets are made from biodegradable materials.